These two metrics are always at the forefront of a link builder's mind. Authority and relevance should be part of the overall rating of a given link. In Shadow Making an ideal world, every link we secure would come from sites that are both authoritative and highly relevant to our own site. But what if you had to choose one or the other? Which is more Shadow Making important: relevance or authority ? This is a very difficult question to answer and a constant source of heated debate at Page One Power. There are many nuances and linking opportunities are never cut and dry in the real (online) world.
After all, link building is sometimes a numbers game.- - Annalisa Hilliard , Pole Position Marketing I'm one of those people who thinks that links aren't just for improving search engine rankings, but if link building is done right, it allows you to create doorways that allow targeted audiences to move to your website and eventually convert to paying customers. The reason I would like to go for a website that has high relevance and low authority is because it has a better ability to drive targeted audience back to the website, instead of a high authority site. low relevance which could get me/my Raster to Vector Conversion clients tons of traffic but little to no conversions. If your SEO/digital marketing efforts are aimed at helping a business grow and increase conversions, then you should choose a more relevant website, and it's okay if the website has low authority. Obviously,
North Star Inbound Google might discard irrelevant links Even links from high authority sites can be discounted if they are irrelevant. Without a doubt, I would take a very relevant link, with low authority. All. Daytime. Long. There are many reasons Shadow Making to choose a relevnt link: 1. Google can and does ignore low relevance links. The worst offenders are generic click here links and, even worse, off-topic (premium watches links when your Shadow Making content is about cat food). 2. Several Google technologies described in the patents, including topic-aware PageRank, reasonable surfer, and phrase-based indexing with co-occurrence, assign more weight to thematically relevant links and less to off-topic links. 3. Relevant links drive more and better targeted traffic to your content. Of course.