If you work in digital marketing , it is likely that sooner or Jewelry Retouching later you will have to face an online reputation crisis. It is not a pleasant situation for anyone, but don't panic! With good management, your brand can emerge unscathed or even strengthened from the crisis. For this to happen, we have to know how to prevent and manage a digital crisis by giving an adequate, timely and proactive response. Let's see the key tips to handle a crisis in digital Jewelry Retouching marketing. Find out how PR can help you in your inbound marketing strategy in the attraction and acquisition phases!
Click here and download our free . Digital crisis Jewelry Retouching management how to manage a brand or company crisis What is a digital crisis and why does it occur? A digital crisis , also called an online reputation crisis, occurs when there is a significant number of users speaking negatively about a brand or a company for a sustained time, generating interactions and conversations between them and progressively escalating towards influencers with more diffusion or Jewelry Retouching even media. Communication. If not managed properly, this situation can end up causing permanent damage to the online image of the brand.
Digital crises can have very diverse causes . Some of Jewelry Retouching them are the direct responsibility of the brand, while others are completely beyond its control. Therefore, to know what we are facing, we have to start by identifying the origin of what is happening. Here are some common reasons for digital crises: Inadequate behavior of brand representatives in social networks . For example, posting problematic personal content to company Jewelry Retouching accounts by mistake.