So why is link building so neglected? 7 Reasons Why Link Building is Seriously Neglected | SEJ This has changed significantly over the past five years Google has always used backlinks as its most meaningful way of measuring the authority of a given site, but this process has changed drastically over the past five years with the rollout of Penguin and subsequent changes from 2012. The quality of a link now matters much more than just its existence, and anyone who claims to fully understand how links are rated is probably lying. The truth is, link building is complex and the landscape is totally different than it was just five years ago – and that's turning people away. Advertising Continue reading below Fear of penalties Thanks in large part to sensationalist marketers spreading fear of Penguin penalties, users have a constant fear of link-based penalties for their sites.
It earned the link building fax list strategy, a stigma it doesn't deserve, and most people who don't participate in link building cite that stigma as one of the reasons they don't pursue it. Yes, it's possible to get penalized for building a bad link, but that just means you have to put in the effort to build good natural links. Most people don't realize the range of benefits Link building isn't just about boosting your search rankings, although that's a neat perk. In fact, link building has a number of different benefits. Referral traffic is one of the most important: if you choose a good source and write good content, you could gain thousands of visitors from a single guest post, without even considering traffic. generated by research. Additionally, your brand visibility will increase as you spread your brand to new sources, and your reputation will likewise increase, increasing the likelihood that new visitors will buy from you.
Advertising Continue reading below Its role in SEO is underestimated Link building isn't just a way to increase your search rankings; without it, it's nearly impossible to see substantial gains. Google considers two main things when sorting rankings for a given query; the relevance of a particular page and the authority of that page. You need both if you want to generate substantial rankings, so assuming you've targeted appropriate keywords, your main focus should be authority. How is authority measured? Inbound links. They are , but the bottom line is that without a strategy based on inbound links, your authority will remain stagnant. You need both if you want to generate substantial rankings, so assuming you've targeted appropriate keywords, your main focus should be authority. How is authority measured?