According to the statistics of the Ministry of Education, more than 200,000 students enter the workplace every year, and this year is the first batch of post-00s, that is, the first generation of Z generation to enter the workplace. This group of young people's ideas about work break away from traditional thinking. They believe that work is the most important stage for achievement and performance. Therefore, they like to invest in creative industries, such as start-up companies or brands that follow the times. For example, according to a Microsoft survey, Gen Z redefines the concept of “work”. Since the traditional office culture and industrial model have no longer attracted them, nearly 62% of Gen Z are planning to start a business or invest in new industries. "Forbes" columnist pointed out in the article "How to Manage Generation Z Workers" that Generation Z has a different value for work than in the past.
Compared with promotion, it is more attractive to give creativity, challenging tasks and immediate reward of achievement. them. Growing up in the Special Database digital age, inspired by creativity, rushing to enter the fantasy industry Dcard is one of the well-known social forums for young Taiwanese nowadays, with up to 5 million users. This platform started as a community function, allowing students to meet more friends from different schools. In addition, Dcard has also expanded its reach to e-commerce platforms, advertising, etc., gathering a large number of young people of the Z generation through ences to form a community, gather users with common topics, and then conduct various operatiking PChome's existing heart etiquette as the theme, they planned the "August Heart Etiquette, Good Week 8!" marketing plan to re-evolve PChome's heart etiquette! This year, PChome's heart etiquette, which is entering its fourth year, is a festive schedule that combines the three important festivals in August, Father's Day, Qixi Festival, and Zhongyuan Festival. Creating festivals with marketing strategies also establishes PChome's brand image.
The team from Central Plains University integrated their own observations on the society, and added Stray Animals Day and Grandparents Day to the Heart Ritual in August, and finally returned to the gift of "Love Yourself!" which not only fully conveys the concept of heart ritual, but also develops Your own creativity won the favor of the judges. E-commerce provides a stage to inspire young people to be creative, so that Generation Z can change from "love this brand" to "want to be a part of this brand", and also want to see their wild ideas reflected in brand marketing, bringing new ideas to the industry thinking.