If you are working on a shoestring budget and you want to get into direct mail without having to fork over thousands of dollars for a high quality list mailing list of names, then you need to keep reading. Here is a secret that you can use to find high quality names for your next direct mail campaign without paying a dime. This trick will not work for every niche of course, but it will work for many.
The theme is professional organizations. Many of these groups publish their member contact lists as a service to their members. Occasionally mailing list you need to purchase a membership to the group to have access to the member directory, but that can give you even more credibility, saying that you a member as well and that you have an exclusive offer.
However, many of thee groups provide that addresses of businesses in a niche, managers, and many other categories just by searching for your particular group. Government offices are great for this as well. Most agencies in cities, states, and on a mailing list national level will publish all of the officers names and addresses. You will know exactly what they do for a living and where to mail them targeted information.