Take the time to explore your email funnel to see if anyone could get caught up in content purgatory. Frontload content and use RLSA ads to dramatically increase leads at a low cost One type of ad that single grain uses in both MOFU and BOFU situations is RLSA (Search Advertising Remarketing List), and Eric praises many of the single grain leads. The idea is simpler than I expected. If someone reads or visits the SingleGrain site and later searches for a specific keyword, SingleGrain will display an ad.
If someone on your site reads ghost mannequin effect a blog about SEO and then Google's "seo consultant", you'll want to participate in those results. Single grain and surrounding businesses are currently receiving about 140,000 visits a month. This is a lot of traffic to pixels and retargets. If a single grain pays for traffic on an annual basis, it costs $ 4.5 million. Probably more than that, but that's the power of organic content. It gives you leverage and you don't have to rely strictly on PPC — instead, it empowers PPC. In other words, content marketing "lifts the entire boat." It helps you build an email list for cheap, and your CPA goes down because people already know who you are.
Single grain can collect low-value email addresses of $ 1 to $ 2 per pop by combining TOFU content traffic with PPC . It's one of the tools your agency develops. Free Bonus Downloads: Use this bonus blogging checklist to extend your content marketing machine and maximize traffic and leads. Click here to download for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster . Get free consultation BOFU: Award Add subheading Well, that's the good part. BOFU content is about why customers should choose your business.