User model and transaction model are two common models that affect product managers' decision-making, and will be divided into two statements. This article talks about the trading model. This article talks about another important model that affects product bulk sms service managers' decision-making: the transaction model . 1. What is a transaction Transaction refers to the exchange of value between two parties using currency and services as the medium (source: Baidu Encyclopedia). From this, we disassemble the transaction into three levels to understand: The essence of a transaction is bulk sms service an exchange; The object of exchange is value, that is, the value of the product; The medium of exchange can be money or services. Figure 1 The nature, object and medium of transaction
Why do transactions occur? We say that when a user has a transaction on a certain product, the user can pay for a certain service, or he can enjoy a bulk sms service certain service for free without paying at all, and the user is willing to use time, energy and even money to exchange products. The most fundamental motivation for the service provided is the value of the product, which makes user A consider it worthwhile, that is to say, user A believes that the expected benefit of the product is greater than the price paid. And when the “worthiness” perceived by user A lasts longer, the bulk sms service stickiness of the product is greater and the transaction rate is higher, thus forming a feedback loop from “value orientation” to “transaction promotion”. A virtuous circle of value expansion…. Figure
Transaction closed loop For example, knowledge payment products. During the epidemic, many students will use their spare time to recharge. Some choose professional apps such as Get, University, Tencent Classroom, and , which have comprehensive bulk sms service content, high-quality courses, and low search costs, but they are expensive; You can buy your own courses, and the content is no different from professional APPs. The former pursues time cost investment, sustainable services, and expanded value; the latter pursues high quality and low price, short-term benefits, and one-stop bulk sms service trading, but the cost (time, energy, after-sales...) investment is far more than 10 yuan . In other words, although different channels of similar products have contributed to one, two or even multiple transactions,